Results of search for 'ccl=Provider:Irwin ,' › Premier University Library catalog

21.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by

Edition: 2nd ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2000

Online resources:

Availability: Items available for loan: Premier University Business Library (4)Call number: 658.802 Z48s 2000, ...

22.

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Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear. by

Series: The Irwin series in marketing

Edition: 7th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, c1997

Availability: Items available for loan: Premier University Business Library (2)Call number: 658.8 B527c 1997, ... Premier University Central Library (1)Call number: 658.8 B527c 1997. Not available: Premier University Business Library: In transit (1).

23.

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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by

Series: Irwin series in marketing

Edition: 8th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, 1984

Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8 M123b 1984. Not available: Premier University Business Library: In transit (1).

24.

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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by

Series: The Irwin series in marketing

Edition: 5th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1996

Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/02.

25.

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 9th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2004

Availability: Items available for loan: Premier University Business Library (16)Call number: 658.8342 H393c 2004, ...

26.

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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2001

Availability: Items available for loan: Premier University Business Library (4)Call number: 658.8342 H393c 2001, ... Not available: Premier University Business Library: In transit (1).

27.

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International marketing / Philip R. Cateora, John L. Graham. by

Edition: 13th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007.[2010]

Availability: Items available for loan: Premier University Business Library (10)Call number: 658.848 C357i 2010, ...

28.

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International marketing / Philip R. Cateora, John L. Graham. by

Edition: 12th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2005.[2007]

Availability: Items available for loan: Premier University Business Library (10)Call number: 658.848 C357i 2007, ...

29.

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International marketing / Philip R. Cateora, John L. Graham. by

Edition: 10th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c1999

Availability: Items available for loan: Premier University Business Library (3)Call number: 658.848 C357i 1999, ... Not available: Premier University Business Library: In transit (2).

30.

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International marketing / Philip R. Cateora, John L. Graham. by

Edition: 11th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003

Availability: Items available for loan: Premier University Business Library (1)Call number: 658.848 C357i 2003.

31.

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International marketing / Philip R. Cateora. by

Cateora, Philip R

Series: The Irwin series in marketing

Edition: 9th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1996

Availability: Items available for loan: Premier University Business Library (3)Call number: 658.848 C357i 1996, ... Not available: Premier University Business Library: In transit (1).

32.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Edition: 8th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2009.[2010]

Availability: Items available for loan: Premier University Business Library (10)Call number: 659.1 B427a 2010, ...

33.

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Strategic marketing / David W. Cravens, Nigel F. Piercy. by

Edition: 9th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2009

Online resources:

Availability: Items available for loan: Premier University Business Library (10)Call number: 658.8/02 C898s 2009, ...

34.

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Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by

Johansson, Johny K

Series: The Irwin series in marketing

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin, c1997

Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/48 J65g 1997.

35.

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Strategic marketing / David W. Cravens. by

Cravens, David W

Series: The Irwin series in marketing

Edition: 5th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1997

Availability: Items available for loan: Premier University Business Library (1)Call number: 658.8/02 C898s 1997.

36.

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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by

Series: The Irwin series in marketing

Edition: 5th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Burr Ridge, Ill. : Irwin, c1994

Availability: Items available for loan: Premier University Business Library (4)Call number: 659.1 A681c 1994, ...

37.

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Principles of management / George R. Terry, Stephen G. Franklin. by

Series: The Irwin series in management and the behavioral sciences

Edition: 8th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, 1997. [ Reprinted]

Availability: Items available for loan: Premier University Business Library (10)Call number: 658 TEP, ... Not available: Premier University Business Library: In transit (3).

38.

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Operations management for competitive advantage / Richard B. Chase, Nicholas J. Aquilano, F. Robert Jacobs. by

Series: The Irwin/McGraw-Hill series. Operations and decision sciences | Irwin/McGraw-Hill series in operations and decision sciences

Edition: 9th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, 2002

Availability: Items available for loan: Premier University Business Library (4)Call number: 658.5C487o 2002, ... Premier University Central Library (1)Call number: 658.5 C487o 2002.

39.

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Production/operations management / William J. Stevenson. by

Stevenson, William J

Edition: 6th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, c1999

Availability: Items available for loan: Premier University Business Library (13)Call number: 658.5 S847p 1999, ... Not available: Premier University Business Library: In transit (1).

40.

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Operations management / William J. Stevenson. by

Stevenson, William J

Series: The McGraw-Hill/Irwin series Operations and decision sciences

Edition: 7th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2002

Online resources:

Availability: Items available for loan: Premier University Business Library (3)Call number: 658.5 S847o 2002, ...

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